EVENT REVIEW: iProperty Expo, Penang, Malaysia

Hot on the heels of a string of successful appearances at exhibitions across Malaysia, where we have exhibited four times in the last four months, this event allowed us to implement our newly-accrued knowledge of Malaysian property exhibitions to achieve astounding success.

EVENT REVIEW: iProperty Expo, Penang, Malaysia

A member of our International Exhibitions Team speaks to a potential investor

‚ÄčName of Expo: Penang iProperty Expo, Straits Quay Convention Centre, Malaysia, 13-15 September

No. of times KKI have exhibited: Twice

Hot on the heels of a string of successful appearances at exhibitions across Malaysia, where we have exhibited four times in the last four months, this event allowed us to implement our newly-accrued knowledge of Malaysian property exhibitions to achieve astounding success.

Continuing to exhibit buy-to-let and student investment products from the UK along with products from Thailand, we have found this to be the perfect combination during our time in Malaysia, with some investors having expert knowledge on the neighbouring Thailand property market and some wanting to look further afield as they seek to invest in UK sterling, due to a depreciating Malaysian Ringgit.

A number of factors as to why Malaysia is an increasingly-attractive place for us to exhibit were on show at this event. Firstly, Malaysian events tend to be mainly occupied by local developers, which allows us to stand out as the only exhibitors showcasing credible alternatives outside of the local market; something which was true at this event, with us being the only international agent. Another positive factor is the long hours of shows in Malaysia; this event finished at 9PM with some developers leaving early, allowing us to attract and speak in detail with serious investors who had stayed late, assessing all the investment opportunities around the exhibition.

Although enquiries at the show were not as numerous as the last iProperty Penang show, due to a change in venue, our Thailand and UK properties continued to attract the eye of investors, receiving a total of 54 enquiries throughout the three day show.

In addition to speaking to a number of interested investors, the team also received enthusiastic sub agent enquiries, which have now been passed on to our UK agents network, as we continue to develop our client and partner base in Malaysia.

Read our testimonial about the quality of iProperty events.


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