Event Review: iProperty Expo, Persada Convention Centre, Johor Bahru

Following on from our successful property showcase in Kuala Lumpur, the Knight Knox International exhibitions team travelled south to find a similar sentiment amongst South Malaysian investors, who, again, expressed keen interest in our UK buy-to-let and student investment opportunities.

Event Review: iProperty Expo, Persada Convention Centre, Johor Bahru

Source: A member of our international exhibitions team speaking to a potential investor.

An exhibition which benefits from a unique location in Southern Malaysia, not only attracting South Malaysian investors but also those across the river in Singapore, this show provided a perfect platform for our team to speak to investors from both countries.

Although attendance levels did not reach the heights seen at Kuala Lumpur, our team found this to be an advantage, allowing us to dedicate time to each serious investor, guiding them through our investment portfolio and sourcing investments which best suited their interests.

Exhibiting investment opportunities from our specialist areas, namely, the UK buy-to-let market and private student accommodation, investors were attracted to the high rental returns offered by our lower priced investment opportunities, located within regional locations such as Liverpool and Middlesbrough.

With around a third of exhibition visitors journeying from Singapore, we found that factors within their local market, where house prices have stagnated in recent months (rising just 0.6% in the first quarter of 2014), a third of the total in the previous quarter, were of advantage to us, as they began to express keen interest in investments further ashore.

These market climbs, combined with forecasts that the Malaysian market is expected to taper off in the first-half of 2014, saw enquiries in our alternative investments soar allowing us to secure one sale at the exhibition, in addition to carrying out a series of in-depth meetings, the talks of which are still continuing.

The exhibition also aided us in our objectives to further extend our agents network in order to effectively promote and sell a diverse range of properties to buyers worldwide, with our team receiving a number of positive enquiries from sub-agents. A regular exhibitor at global property events, we find that we are receiving increasing numbers of visitors to our stands through brand recognition, with investors investigating which shows we will be attending and then seeking us out to pre-book appointments. This proactive interest from investors is testament to both the quality of the developments we launch and to the professionalism and dedication of our exhibitions team.


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