Previously ensconced in the minds of the public as a throwback from the 80’s, property exhibitions are proving increasingly popular with both investors and lifestyle buyers alike, as a level of confidence returns to the market that has not been seen since before the economic slowdown.
No longer are people forced to spend time in draughty exhibition halls decorated with tired looking bunting. Today’s events are glamorous, slick affairs that exude the confidence that the property industry has in its products and reflect the high calibre of the exhibitors and their representatives.
As a market leader in worldwide property investments, Knight Knox International understands the importance of having knowledgeable, professional specialists on-the-ground at every event, to communicate directly with potential clients. Working alongside experts like Alasdair and Alice Macdonald, Knight Knox International’s Senior Exhibitions & Marketing Directors, allows the company to deliver a professional face-to-face service, at various locations around the world.
With over 40 years’ collective experience in the property industry, Alasdair and Alice have noticed a profound shift in both the number of attendees at the shows and the type of buyers attending, with Alasdair commenting: “Today’s buyers are definitely savvier when it comes to investing their money. In particular, the rise in popularity of the Internet means they have already carried out their own research before visiting the event, and are armed with a raft of questions that they expect you to be able to answer immediately.”
He goes on to add, “Dealing with customers face-to-face has always been the best selling tool around, as it allows you to build a rapport and gain a higher level of trust, that doesn’t always exist in other forms of communication”.
Since the property market contracted and economic growth slowed, all property events changed in size; but there has been a recent upturn in the number of larger events that are showing a slow and steady increase in the amount of exhibitors they are attracting.
This sentiment is echoed by the organisers of the Property Investor Show (PIS), one of the longest running events in the industry.
“In 2011, approx 10,000 buyers and property professionals attended the PIS shows and this year is already proving to be an even bigger success. The PIS is the longest established show in the UK, which means it is the closest reflection of the market.” observes Sumit Pal, Sales Manager at Property Investor.
Pal further comments “having respected companies like Knight Knox International increasing the number of stands they have at the events is a clear indicator of the confidence property firm s have at the moment in the strength of their products and the market as a whole”.
Attending larger events like the Property Investor Show allows companies like Knight Knox International to present their products to a targeted audience, without having to outlay the larger peripheral costs of advertising and marketing collateral.
Jeremy Knight, Managing Director of Knight Knox International, was delighted at the turn-out of the latest show, saying “as one of the premier property events of the year, the Property Investor Show has always been a great platform for Knight Knox International to showcase our range of worldwide investment opportunities. This year’s show did not disappoint and we are looking forward to exhibiting again in October.”
Watch Alasdair Macdonald’s interview at the Property Investor Show on the benefits of attending property exhibitions in the current climate.
Knight Knox International is attending over 25 major property investment exhibitions and seminars this year, showcasing a range of lifestyle and investment properties from their extensive portfolio of worldwide products.
In addition to attending numerous forthcoming specialist events around the world, Knight Knox has already successfully exhibited at the International Property Expo (Russia), City Scape (Abu Dhabi), A Place in The Sun Live (UK), iProperty Expos (Malaysia & Singapore) and the Property Investor Show (UK).
Knight Knox International is a property investment firm based in Salford Quays, Manchester. Experienced at selling lifestyle and investment properties for many years now, the firm has sold over 5,000 properties in over 50 countries worldwide.
If you would like to request a meeting with a Knight Knox International representative at one of our many roadshows, exhibitions or events, please contact +44 (0)161 772 1370.